Supermarket talks tough, supplier says f*** off

by admin on December 4, 2009

An interesting bit of information from a good friend.  He was talking to a senior guy at a very large global branded FMCG company.  Apparently one of the biggest UK supermarkets has found a bit of a ‘hole’ in their profits (some £200 million) and is asking major suppliers to cough up to fill it; £6 million contribution or we remove your products off the shelf.

No way, was the response, and we’ll see you in court if you break any of our contractual agreements…..

Now, only the very strongest branded suppliers will be able to take such a strong line I suspect, so it will be interesting to see what happens there.   But isn’t it good to see supply chain partnership working so well as we approach the festive season!

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